Believe You Can

Once upon a time in a magical land not to far away (called Brighton) lived a girl called Louise, who dreamt of creating unique and lovely products which were pretty and pink yet ethical and fairly produced. She realised there was a gap in the market for gorgeous girly gifts which were ethically made and not mass produced. She also saw there was a market for Fair Trade products which appeal directly to children (hence the pink and sparkle!) and not the ‘earthy’ products which were available at the time. So the concept of ‘Fair Trade fairies’ was created.